How a remarkable combination of plastic recycling start-up and coffee retailer successfully took off with the help of some caffeinated brand development and was positioned on the market with pinpoint accuracy.

Plastic recycling start-up meets specialty coffee brand

Plastic recycling start-up meets specialty coffee brand

  • Consulting

    • Brand Positioning
    • Strategy
  • Brand Design

    • Branding
    • Packaging
    • Marketing Content
  • Client

    • Plastic2Beans


Black-white-brown coffee brands and frog-green recycling companies? Well, innovation looks different! Unlike Plastic2Beans who, in addition to selling top-quality direct trade coffee, are also successfully developing scalable solutions for a plastic recycling circuit in Ethiopia. And so it was only fitting that, together with the coffee junkies, we brought a vibrant brand to the shops that knocks your socks off like a double shot of espresso in the morning. Add some strategic brand consulting and fresh product design, and the competition looks pretty decaffeinated.


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Kalie Cheng

Together with DIO, we have managed to position our brand strongly within the food and beverage market. The branding and product design are super cool and were the deciding door opener for investors and the successful listing in retail. The critical view from the outside and the impulses have always helped us a lot as a start-up!

Kalie Cheng CEO & Founder  Plastic2Beans