We partnered with dayy to create an aligned, holistic corporate identity, branding and digital design vision for the novel Allianz SE brand to successfully position allyz for younger demographics. In line with the brand claim 'Amplify your journey', the corporate design features energetic, youthful color combinations and a clean, yet versatile and dynamic visual language.

Global brand launch of the new 360° travel insurance brand

Global brand launch of the new 360° travel insurance brand

  • Brand Design

    • Brand Identity
    • Corporate Design
    • Brand Guidelines
    • + more
  • Digital Design

    • User Interface Design
    • App Design
  • Client

    • Allianz SE / dayy

allyz rethinks travel insurance – and amplifies your unique journey.


By conducting focussed user experience research, brand workshops and market exploration we managed to identify the most important strategic elements for the allyz brand. This basis profoundly informed the later branding and design process and finally led to a successful global brand launch and a new era of insurance services for Allianz.


Rollout 2022


Insurance Platform

App ready

Design System


    • Account Management
    • Creative Direction
    • User Experience Design
    • dayy
    • Branding
    • User Interface Design
    • DIO Studios