_blaenk has set out to do nothing less than revolutionize the retail market. Rather than constant sensory overload, the focus is on qualitative brand interactions and experiences. The brand has developed scalable omni-channel retail modules that can be fitted into any size of retail space where competition is absent and customer attention is higher. Equipped with the latest tracking and analytics hardware and software, brands can effectively engage their customers and significantly increase sales. It's a powerful vision that requires the brand to constantly reinvent itself. With so many digital and physical touchpoints, a comprehensive design system was needed. The result is a brand design that encompasses everything from corporate identity to retail space design to a custom digital app.